Robin Hood is New York City’s largest poverty-fighting organisation. Through strategic partnerships and direct funding, they support hundreds of frontline charities tackling some of the city’s most urgent challenges, from education and housing to food insecurity and healthcare. Their annual Benefit is one of New York’s most prestigious fundraising events, bringing together influential leaders, philanthropists, entertainers and cultural figures to raise vital funds for communities across the city.
What we did:
Over two projects, we were commissioned to create and produce original music for Robin Hood’s annual Benefit in New York City. With more than 4,000 guests in attendance and fundraising exceeding $55 million, the event demanded a soundtrack that could elevate the guest experience while reflecting the energy, ambition and purpose behind the organisation’s mission.
Working alongside an exceptional team of producers, performers and event specialists, we developed bespoke musical content for the evening’s entertainment programme. The events featured appearances from some truly iconic names, including Jennifer Lopez and Oprah Winfrey, making it a privilege to contribute creatively to such a landmark occasion.
